'Liz Moody, Mariana Velasquez, and Lauren Volo spoke to the audience at #BlogHer19 Food about how to write, photograph, and style a beautiful cookbook – from soup to nuts. Topics discussed include: For writers: how to attract and navigate a book deal, starting from the conception of the idea and establishing your perspective; Liz Moody\'s secret for finding your best agent and the benefits to doing so, establishing your budget and writing timeline, finding your visual cookbook aesthetic, and the art of handing off the reigns to your photographer. For photographers: interpreting a mood board from a photography perspective, finding the best light for your subject and aesthetic, how much gear you can \"fake\" and what you need to invest in, when to lose gear for a visually stronger photograph, what an actual shooting day looks like, how to \"learn daylight,\" how to incorporate people and hands into photographs, playing with shot counts, textures, and angles, learning from trial and error, and the truth about smartphone photography. For stylists: interpreting a mood board from a styling perspective and what certain manuscript \"buzzwords\" can signal, how to identify and source all manner of diverse props, which foods are available in which seasons, how different photography angles change the food styling, tricks to make the food look better and whether or not the food is \"real,\" thinking outside the box when it comes to creatively prepping and arranging ingredients, and of course, who gets to eat the food at the end of the shoot! Liz Moody is the author of two healthy cookbooks: Healthier Together—Recipes For Two: Nourish Your Body, Nourish Your Relationships and Glow Pops. A longtime writer, editor, and healthy recipe developer, she served as the former food director of leading wellness website mindbodygreen, and her work has been featured in goop, Vogue, Women\'s Health, and many more. She regularly speaks around the country about debunking wellness trends, the importance of community, overcoming anxiety, and making healthy eating doable and delicious. You can follow her daily musings on Instagram @lizmoody and on lizmoody.com. Mariana Velasquez makes food and style one and the same. Published author, celebrated food stylist, entrepreneur and fashion philocalist. Her work expands over two decades of creating food scenes for books, magazines, catalogs, video, television and all sorts of visual media. She makes you eat with your eyes. From Haagen Dazs to Michelle Obama, from Williams Sonoma to Vogue, Mariana has done it all and continues to do so expanding her universe from the culinary to the experiential. Lauren Volo studied at Syracuse University\'s School of Visual and Performing Arts, moving to NYC in 2004. First working in production, she then photoassisted full time for many years. In 2012, she went on her own. A few clients have included Giada De Laurentis, Floyd Cardoz, Matt Lambert, Alex Raij, Jenna Helwig, and shot cookbooks such as \"Eating Clean\" by Amy Valpone, \"One Dough, Ten Breads\" by Sarah Black, \"The Gefilte Manifeso”, and the Buzzfeed “Tasty” cookbook series. \"Healthier Together\" by Liz Moody and “Cauliflower Power” by the Toasted Pinenut are due out this year. She has worked with large and small brands to create commercial ad campaigns for social/print media and loves to take an author bio portrait. She lives in Williamsburg, Brooklyn with her husband and son. ABOUT US SHE Media is the #1 women’s lifestyle digital media company with 72 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, July 2016, U.S.) and 299 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, HelloFlo.com and STYLECASTER.com. OUR MISSION With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day.'
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